Drive awarness and trust of collins Aeorspace to travelers

"The experience is engaging, intuitive, and well-structured along the user journey. - Interactions feel purposeful and aligned with user curiosity, particularly for those interested in learning more about aviation technology. - The interactive design supports exploration while maintaining clarity and ease of understanding" Elevator 1

"The solution seamlessly embeds Collins’s role, expertise, and value throughout the experience, contributing to sustained knowledge-building rather than one-time exposure. - By connecting what users are experiencing in real time (the flight) with the underlying technology, the concept supports stronger brand recognition and recall. - This approach is especially effective for users curious about what they are flying in and how those systems are engineered" Elevator 1

" I want to highlight that this team uniquely focused on the why behind Collins’s awareness goal. - While many teams appropriately focus on user pain points and user awareness gaps, it’s equally important to consider our stakeholders and clients as part of our business requirements. - This team did an excellent job balancing user needs with stakeholder and business considerations, which is critical for long-term impact and success. - It’s also worth noting that users’ existing digital touch points provide strong opportunities for discovery and exposure opportunities" Elevator 2

"While the AI companion idea is great (I want to use this one), it is outside of Collins current business model. The inflight ideas are both excellent and extremely detailed. It is obvious that this team did a significant amount of research to identify and describe Collins Systems for their ideas. The level of detail, design, the chat bot, all are exceptional. The VR Pod idea is also a very cool idea, but may be a bridge too far. I do think that if it was an interactive and engaging experience, people waiting for a flight would use it". Evaluator 4

"Really liked the idea of using booking websites for flights - especially as you said - not just based on price. Great point that invisible until they fail. I agree that you build trust over time with evidence - good job. Delta app has info about baggage location real-time updates. Very nice prototype for idea 2 and creative idea to separate screens for pre, in flight, and landing. The VR pod is very feasible and builds a lot of trust and is a very unique way to show systems that hard to visualize even on the real aircraft" Evaluator 6