Concept design of Paperboy—Mini Prototype of designing a newspaper delivery app.
At Modeso.ch, I was tasked with designing a lightweight MVP app to connect delivery personnel with newspaper subscribers. At first, I hesitated, unsure if I could take it on. But within two days, I embraced the challenge — and had just 5 days to deliver.
Problem:
Newspaper delivery consistently falls short, resulting in users not receiving their daily papers as expected.
Goals:
Enhance the communication delivery man & user and validate delivery of magazines
Solution:
The MVP app notifies users when the newspaper delivery has been completed at their doorstep and allows them to suspend or postpone delivery if they are not at home.
The process
Who is the user?
I initiated the process by thoroughly reviewing the business document, comprehending the requirements, analyzing the target audience, translating the wireframe, and interconnecting screens. This approach allowed me to gradually build a persona in my mind related to the user, facilitating my ability to empathize with their perspective.
Wireframes – Delivery & Communication App MVP
The app was intended to serve as a communication and support tool between newspaper delivery personnel and daily subscribers, helping streamline their day-to-day delivery tasks and minimize friction from miscommunication.
The design focused on four main functions:
Route & Sequencing Overview
Delivery personnel can view their delivery sequence and addresses by street, number, and route grouping.Complaints & Feedback (Reklamationen)
A clear interface for tracking subscriber complaints, allowing deliverers to identify issues per address (e.g., missed delivery).Messaging System
Enables centralized, real-time communication of updates (e.g., time changes, additional delivery notes) from supervisors.District & Delivery Info
Quick access to key information like contact numbers, emergency instructions, and delivery types (e.g., auto/manual).Live Delivery Flow
A step-by-step progress view that guides deliverers through their route, includes confirmation states, and highlights complaints or delivery instructions.
This low-fidelity wireframe set helped us validate core use cases quickly with internal stakeholders before moving into development. The goal was to prioritize clarity, speed, and minimal cognitive load, all within a constrained delivery window.
Who is the user?
I initiated the process by thoroughly reviewing the business document, comprehending the requirements, analyzing the target audience, translating the wireframe, and interconnecting screens. This approach allowed me to gradually build a persona in my mind related to the user, facilitating my ability to empathize with their perspective.
Wireframes – Delivery & Communication App MVP
The app was intended to serve as a communication and support tool between newspaper delivery personnel and daily subscribers, helping streamline their day-to-day delivery tasks and minimize friction from miscommunication.
The design focused on four main functions:
Route & Sequencing Overview
Delivery personnel can view their delivery sequence and addresses by street, number, and route grouping.Complaints & Feedback (Reklamationen)
A clear interface for tracking subscriber complaints, allowing deliverers to identify issues per address (e.g., missed delivery).Messaging System
Enables centralized, real-time communication of updates (e.g., time changes, additional delivery notes) from supervisors.District & Delivery Info
Quick access to key information like contact numbers, emergency instructions, and delivery types (e.g., auto/manual).Live Delivery Flow
A step-by-step progress view that guides deliverers through their route, includes confirmation states, and highlights complaints or delivery instructions.
This low-fidelity wireframe set helped us validate core use cases quickly with internal stakeholders before moving into development. The goal was to prioritize clarity, speed, and minimal cognitive load, all within a constrained delivery window.
Who is the user?
I initiated the process by thoroughly reviewing the business document, comprehending the requirements, analyzing the target audience, translating the wireframe, and interconnecting screens. This approach allowed me to gradually build a persona in my mind related to the user, facilitating my ability to empathize with their perspective.
Wireframes – Delivery & Communication App MVP
The app was intended to serve as a communication and support tool between newspaper delivery personnel and daily subscribers, helping streamline their day-to-day delivery tasks and minimize friction from miscommunication.
The design focused on four main functions:
Route & Sequencing Overview
Delivery personnel can view their delivery sequence and addresses by street, number, and route grouping.Complaints & Feedback (Reklamationen)
A clear interface for tracking subscriber complaints, allowing deliverers to identify issues per address (e.g., missed delivery).Messaging System
Enables centralized, real-time communication of updates (e.g., time changes, additional delivery notes) from supervisors.District & Delivery Info
Quick access to key information like contact numbers, emergency instructions, and delivery types (e.g., auto/manual).Live Delivery Flow
A step-by-step progress view that guides deliverers through their route, includes confirmation states, and highlights complaints or delivery instructions.
This low-fidelity wireframe set helped us validate core use cases quickly with internal stakeholders before moving into development. The goal was to prioritize clarity, speed, and minimal cognitive load, all within a constrained delivery window.
Visual Design:
Typography:
I opted for the visually appealing Ping Fang font.
Colors:
Derived from persona analysis, the app required a light and uncomplicated color scheme for swift delivery of information and routes without causing undue distraction or consuming too much time. Considering the persona is a young boy, incorporating a hint of color was essential to maintain his interest in the app. Consequently, I chose white - representing cleanliness and calmness - combined with purple, symbolizing love and joy. Additionally, a simple image of a bicycle, the primary mode of transportation for the persona, was integrated.
Visual Design:
Typography:
I opted for the visually appealing Ping Fang font.
Colors:
Derived from persona analysis, the app required a light and uncomplicated color scheme for swift delivery of information and routes without causing undue distraction or consuming too much time. Considering the persona is a young boy, incorporating a hint of color was essential to maintain his interest in the app. Consequently, I chose white - representing cleanliness and calmness - combined with purple, symbolizing love and joy. Additionally, a simple image of a bicycle, the primary mode of transportation for the persona, was integrated.
Result
What Changed from Wireframes:
Simplified Visual Hierarchy:
Typography, spacing, and card design were refined to make delivery tasks scannable at a glance — especially helpful during early mornings or low-light environments.Map Integration for Route Context:
Instead of static lists, the final UI included a map-based visualization of delivery stops to reduce cognitive load and support route memory.Visual Cues for Edge Cases:
Elements like complaints (Reklamationen) were given clear visual weight, with avatars and light contrast to make them easily identifiable.Microinteractions & Microcopy:
Small emotional details — like "A crazy dog waiting for you!" — brought lightness to an otherwise transactional experience, helping increase user motivation.Soft, Friendly Visual Language:
I intentionally moved away from a dry utility tone by using light imagery and subtle color, balancing function with an approachable aesthetic — even in a tool designed for operational work.
The result was a UI that didn’t just reflect the logic of the MVP — it humanized it. It was fast to use, but also emotionally considerate — giving workers not just a tool, but a better experience.
Visual Design:
Typography:
I opted for the visually appealing Ping Fang font.
Colors:
Derived from persona analysis, the app required a light and uncomplicated color scheme for swift delivery of information and routes without causing undue distraction or consuming too much time. Considering the persona is a young boy, incorporating a hint of color was essential to maintain his interest in the app. Consequently, I chose white - representing cleanliness and calmness - combined with purple, symbolizing love and joy. Additionally, a simple image of a bicycle, the primary mode of transportation for the persona, was integrated.
Result
What Changed from Wireframes:
Simplified Visual Hierarchy:
Typography, spacing, and card design were refined to make delivery tasks scannable at a glance — especially helpful during early mornings or low-light environments.Map Integration for Route Context:
Instead of static lists, the final UI included a map-based visualization of delivery stops to reduce cognitive load and support route memory.Visual Cues for Edge Cases:
Elements like complaints (Reklamationen) were given clear visual weight, with avatars and light contrast to make them easily identifiable.Microinteractions & Microcopy:
Small emotional details — like "A crazy dog waiting for you!" — brought lightness to an otherwise transactional experience, helping increase user motivation.Soft, Friendly Visual Language:
I intentionally moved away from a dry utility tone by using light imagery and subtle color, balancing function with an approachable aesthetic — even in a tool designed for operational work.
The result was a UI that didn’t just reflect the logic of the MVP — it humanized it. It was fast to use, but also emotionally considerate — giving workers not just a tool, but a better experience.
Concept design of Paperboy—Mini Prototype of designing a newspaper delivery app.
At Modeso.ch, I was tasked with designing a lightweight MVP app to connect delivery personnel with newspaper subscribers. At first, I hesitated, unsure if I could take it on. But within two days, I embraced the challenge — and had just 5 days to deliver.
Problem: Newspaper delivery consistently falls short, resulting in users not receiving their daily papers as expected.
Goals: Enhance the communication delivery man & user and validate delivery of magazines
Solution: The MVP app notifies users when the newspaper delivery has been completed at their doorstep and allows them to suspend or postpone delivery if they are not at home.
Concept design of Paperboy—Mini Prototype of designing a newspaper delivery app.
At Modeso.ch, I was tasked with designing a lightweight MVP app to connect delivery personnel with newspaper subscribers. At first, I hesitated, unsure if I could take it on. But within two days, I embraced the challenge — and had just 5 days to deliver.
Problem: Newspaper delivery consistently falls short, resulting in users not receiving their daily papers as expected.
Goals: Enhance the communication delivery man & user and validate delivery of magazines
Solution: The MVP app notifies users when the newspaper delivery has been completed at their doorstep and allows them to suspend or postpone delivery if they are not at home.
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Let's Connect
Let's Grow Together
Feel free to hit me up, I am looking
forward to hearing from you
Let's Connect